Google Gives Two Year Reprieve To Cookie Tracking

Cookie dough cut with the words "Re-Marketing Cookie" written on it


PHOTO:
yoni

Google’s cookie execution will have to wait. Another two years, in fact.  The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. Google originally announced in early 2020 it would phase out cookies within two years, or by the end of 2022, meaning this could be a near two-year delay.

Google also plans to end trials of its cookies alternative — the…


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