Google’s John Mueller answered why new content sometimes pops into the search results ranking high then drops off. John explained what Google does with new content and how that explains the Sandbox and Honeymoon phenomenon that the SEO community has been talking about for decades.
The Google Sandbox
In the early 2000s some publishers noticed that new content sometimes took months or even longer before it started ranking. It seemed as if new content was not being trusted and not allowed to…
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