Google moves to keep advertisers happy while improving user privacy

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At Google’s annual marketing event Thursday, the company is showcasing ways advertisers will continue to be able to reach consumers as it reduces support for tracking cookies, which advertisers have used for decades to track users across sites to target ads and measure how effective they are.

Google‘s Marketing Livestream is meant to give advertisers, agencies and other partners a sense of the tech giant’s roadmap for the year ahead, and to seek feedback….


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