Google Product Reviews Update Goes Live in Search Results

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.

To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews.

In an announcement, Google says it designed the product reviews update to reward content that users find the most helpful:

“Google Search is always working to show the most useful and helpful information possible,…


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