All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and how sustained investment translates into improved awareness, increased preference and competitive advantage. They know that brand marketing is a long game, and therefore can’t be judged in the same terms as this week’s performance (short-game) marketing tactics. In fact, many believe that a brand’s creativity… Source link

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow. Conversely, if you have a great website, but no visibility in the SERPs, you are destined to have little if any organic search traffic. In this… Source link

The world’s third-largest maker of semiconductor wafers, Taiwan’s GlobalWafers, announced plans to build a $5 billion factory in the U.S. on Monday—but only if the government helps pay for it. “This investment that they’re making is contingent upon Congress passing the CHIPS Act. The [GlobalWafers] CEO told me that herself, and they reiterated that today,” U.S. Commerce Secretary Gina Raimondo told CNBC, the same day GlobalWafers announced its development plan. Congress actually Source link

(Bloomberg) — Chinese technology stocks fell as a plan by Tencent Holdings Ltd.’s major backer to further cut its stake in the company fueled concerns more investors may look to take profits following a strong rally. Most Read from Bloomberg The Hang Seng Tech Index slid as much as 2.9% Tuesday, the most since June 22, before paring some losses. Tencent slumped as much as 5.8%, the most in nearly six weeks, after Prosus NV on Monday said it intends to sell more of the mobile gaming… Source link

The Houston Rockets paid a healthy John Wall $44.3 million to sit on their bench last season. (Carmen Mandato/Getty Images) John Wall’s strange tenure with the Houston Rockets is coming to an end. The Rockets have agreed to a buyout of the final year of Wall’s massive contract, sources told Yahoo Sports, paving the way for the five-time All-Star to resurrect his career with a competitive team. Wall’s agent Rich Paul, CEO of Klutch Sports, is meeting with Rockets general manager Rafael Stone… Source link

Google is winding down its messaging app Hangouts before it officially shuts in November, the web giant announced on Monday. Users of the mobile app will see a pop-up asking them to move their conversations onto Google Chat, which is yet another one of its online services. It can be accessed via Gmail as well as its own standalone application. Next month, conversations in the web version of Hangouts will be ported over to Chat in Gmail.  One of Google’s warnings to Hangouts users this… Source link

Users of the email service Yahoo Mail have been experiencing issues this morning (Tuesday, June 28), with many facing problems opening their messages. Reports via DownDetector showed problems started occurring for some users just after 7am and have continued steadily throughout the morning. In certain cases, Yahoo Mail has worked fine via mobile, but those trying to access the service on a desktop or laptop computer are still facing problems. One user posted on Twitter about… Source link

BlackRock (BLK), the world’s largest asset manager, is set to expand its health care plan to cover travel expenses for U.S. employees seeking abortion services, per an internal memo obtained exclusively by Yahoo Finance. The company joins a growing docket of firms on Wall Street making similar commitments following Friday’s Supreme Court decision to overturn Roe v. Wade. “Through company-sponsored health insurance, we have long provided reproductive health care services, including coverage… Source link

The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of The Trade Desk, the first to initiate the deprecation of Google Open Bidding from its platform in February. So, what exactly does this mean for advertisers? Let’s dive into the motivations and implications of these decisions. Why Remove Google Open Bidding? While some may be quick to believe that removing… Source link

Adrian Peterson will fight in an exhibition boxing match against Le’Veon Bell next month. (Abbie Parr/Getty Images) Why not, right? Adrian Peterson and Le’Veon Bell are getting into the boxing game next month. The two former NFL running backs will square off in a heavyweight boxing exhibition at Crypto.com Arena in Los Angeles on July 30, according to ESPN’s Mike Coppinger. The fight will take place ahead of the YouTuber bout between Austin McBroom and AnEsonGib. The fight is just an… Source link