14 ways Google may evaluate E-A-T

We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially when it comes to broad core algorithm updates.

What we don’t know with 100% certainty is how Google turns E-A-T – which is a concept, not a direct ranking factor or score – into signals the search engine can…