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Yahoo?
Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh … pardon?) that makes Taboola the primary native inventory seller for Yahoo’s media properties, The New York Times reports.
The announcement leaves questions hanging. A 30-year exclusivity arrangement? Yahoo didn’t even exist 30 years ago. And Yahoo makes Facebook look young.
Also, why the equity stake?
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