Yahoo’s Best Apollo Role May Be as Marketing Partner, not Sportsbook

Last week, Apollo Global Management agreed to purchase Yahoo and AOL (along with some other digital media assets) from Verizon Communications for $5 billion. Given some of Apollo’s recent acquisitions in the gaming arena—it’s added the Venetian, Great Canadian Gaming and Gamenet in the last 18 months—the speculation is that the private equity firm is hotly pursuing the sports betting gold rush, looking to cash in on Yahoo’s more than 900 million monthly active users. “Sports…


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