Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to Tubi’s entire streaming content library. The move aims to help connected TV (CTV) advertisers improve efficiency in the buying process.
As connected television viewership soars, so too…
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