Samba TV Partners With Disney, iSpot Acquires Tunity as Networks Prioritize Sports Streaming Measurement
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A pair of streaming audience analysis companies, Samba TV and iSpot, made significant moves this week. Samba TV has partnered with Disney to measure audiences across its platforms, including ESPN and ESPN+, while iSpot acquired Tunity.
Both Samba TV and iSpot serve as digital-focused alternatives to traditional Nielsen ratings, as networks…
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