Yahoo Selects AWS Public Cloud for Ad Division

Yahoo Selects AWS Public Cloud for Ad Division

Yahoo is working with AWS as a preferred public cloud provider for its advertising technology business Yahoo Ad Tech.

All Yahoo advertising technology workloads — including its media-buying and supply-side platforms, analytics, and identity solutions and products — are being switched from Yahoo on-premises data centers to AWS as part of an ongoing digital transformation strategy,  according to AWS last month.

The goal is to reduce IT infrastructure costs, transform advertising…


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