Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes on board as the new APAC head of DSP strategy. Kenneth Koh joins as head of DSP SEA.
The latest appointments come amidst growing demand for Yahoo’s ad tech product solutions and services in APAC as brands strengthen their digital marketing strategies…
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