Yahoo will launch a series of metaverse activities in Hong Kong to explore the use of immersive advertising technologies, the US internet company said on Wednesday, a day after Facebook owner Meta Platforms announced similar plans.
According to Yahoo’s announcement, the company wants to hold virtual concerts and exhibitions on popular metaverse platform Decentraland, featuring local idol groups and artists. It also plans to release a limited amount of non-fungible tokens (NFTs).
“Yahoo Hong…
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