Yahoo is betting on fashion to win over Gen Z

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As a global media and tech company, Yahoo reaches more than one-third of the US’s Gen Z audience, but it’s hoping to build on that — and it’s turning to fashion to do it. “Fashion is such a high-interest category of the Gen Z audience,” says Joanna Lambert, president and general manager of Yahoo.

Yahoo has begun working with New York fashion designers on projects that use technologies…


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