Yahoo buys The Factual to add news credibility ratings

Yahoo buys The Factual to add news credibility ratings

Yahoo has acquired The Factual, a company that uses algorithms to rate the credibility of news sources, Yahoo president and general manager Matt Sanchez told Axios.

Why it matters: The deal could provide Yahoo News’ 200 million+ monthly visitors with ratings for the thousands of news sources Yahoo aggregates on its site.

  • “One of the biggest things that we hear from our users is that they’re worried about bias and how to understand the content that they’re consuming,” Sanchez said.

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