Yahoo is bringing its ad ID into Salesforce’s marketing cloud in order to expand adoption of the advertising tool that is becoming a more sought-after option as cookies wither away online.
Yahoo announced today that it would distribute its ConnectID through Salesforce’s AppExchange, where advertisers could use it to match their ads with audiences on publishers’ websites. The new deal allows Salesforce customers, which are brands, to apply the Yahoo ID to their marketing. “The…
Source link
