As brick-and-mortar retail prepares for a renaissance this year, Yahoo is diving deeper into e-commerce with new multiretailer checkout for ads, the company announced Thursday.
A product of the tech company’s partnership with e-commerce platform MikMak, the update offers add-to-cart functionality and e-commerce analytics for campaigns across native and display advertisements on Yahoo.
Functionally, the updates may make the shopping experience easier for consumers, as they can checkout…
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