Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process
NEW YORK, October 07, 2021–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers…
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