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Nigeria’s homebrew becomes a premium brand
High among the palm fronds, a tree is being tapped.This is the first step in making ogogoro – a Nigerian spirit also known as “push me, I push you.”It’s fermented using techniques dating back centuries.But today a pair of entrepreneurs are using contemporary rebranding to bring this palm wine to an affluent, global audience.In the Pedro’s distillery in Lagos, co-founder Chibueze Akukwe is adding labels to this premium version of…
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