Earlier this week, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise.
When Verizon acquired AOL in 2015 and then Yahoo in 2017 for approximately $9 billion combined, the industry reaction was mixed (and rightly so):
- Pro: Verizon getting into the media business was a sign…
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