Why Ulta is ‘future-proof for when times are difficult,’ according to one analyst

Why Ulta is ‘future-proof for when times are difficult,’ according to one analyst

As demand for cosmetics remains resilient, Ulta (ULTA) is proving to be a standout among retailers, according to one analyst.

“The consumer has various reasons to shop beauty,” Jessica Ramirez, research analyst at Jane Hali & Associates, told Yahoo Finance Live (video above). “And alone from beauty being a great category at the moment, Ulta has also been a very modern retailer with a very modern retail strategy in place, which… is future-proof for when times are difficult and other…


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