Why Toys R Us is rising from the ashes

Toys R Us has some new owners that may not be so crazy to ponder opening up physical toy stores once again.

Brand management company WHP Global said Monday it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us, Babies R Us and Geoffrey the Giraffe brands. WHP Global reportedly plans to open Toys R Us stores ahead of this holiday shopping season.

“Our investment in Toys”R”Us reflects our belief and passion for the brand. We are thrilled to be taking the reins…


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