Anytime a company alters an iconic logo — or one that’s merely familiar — it inevitably faces a cry of public backlash. It’s only human nature: People are inherently wary of change, and the default knee-jerk reaction to any logo change is skepticism or downright hostility. For recent examples, look no further than Airbnb’s Bélo symbol, which Gizmodo declared “the sexual Rorschach test for our time”; Uber’s “atom and bit” logo (since expired); and Spotify’s crooked…
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