Why ‘Ted Lasso’ Emmy boom may not let Apple TV+ catch up with Netflix, Disney

Why ‘Ted Lasso’ Emmy boom may not let Apple TV+ catch up with Netflix, Disney

Apple TV+ (AAPL) delivered quite the performance at the 73rd Primetime Emmy Awards — securing 10 total wins and nearly sweeping the comedy category with its breakout series “Ted Lasso.” Yet it remains to be seen whether that will translate into a new user boom for the fledgling streaming platform.

The show has been a particularly bright spot for the tech giant, which has struggled to compete against big players like Disney+ (DIS) and Netflix (NFLX) — in addition to converting free trial…


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