Why tech giants like Meta and Alphabet change their names

Why tech giants like Meta and Alphabet change their names

Six months ago, Facebook changed its name to Meta (FB) ostensibly to reflect its focus on the virtual reality spaces known as the metaverse. The announcement was simultaneously important and strange, echoing another tech giant’s name change — Google’s 2015 move to rename itself Alphabet (GOOG, GOOGL).

It’s difficult to tell if Meta’s name change has been embraced by the public or, for that matter, if Alphabet’s has. Even as I’m writing this, it feels weird to refer to Facebook…


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