The era of making tires solely from various unfriendly Earth materials is coming to a close, at least according to Goodyear Chairman and CEO Rich Kramer.
“It’s the right thing to do as we think about the sustainability goals that we and our customers have,” Kramer told Yahoo Finance Live from the floor of this week’s Consumer Electronics Show (CES) in Las Vegas. “Secondly, it’s what our customers are asking for.”
Goodyear revealed a new “demonstration tire” at CES comprised of 90% sustainable…
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