Why Ford had ‘no choice’ but to raise F-150 Lightning prices again: Analyst

Why Ford had ‘no choice’ but to raise F-150 Lightning prices again: Analyst

For the second time in two months, Ford (F) has hiked the price of its electric F-150 Lightning pickup.

Although this time it’s just for the base Pro model, the price hike of around 11% sends the base model to $51,974, from $46,974 before any federal or state tax credits.

In a statement, Ford said it was “adjusting the MSRP on the 2023 F-150 Lightning Pro due to ongoing supply chain constraints, rising material costs and other market factors.” Ford added that current retail order holders…


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