Why consumers are still spending in the face of soaring inflation: Morning Brief

Why consumers are still spending in the face of soaring inflation: Morning Brief

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe

Thursday, November 18, 2021

A link between fatter paychecks, bargain hunting and plastic 

It’s common knowledge that inflation is eating away at consumers’ ability to spend, as the most basic necessities like groceries and energy extend a relentless spike.

Less understood, however, is exactly why consumers keep opening their wallets as prices…


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