Why Apple’s iconic Super Bowl ad still resonates 4 decades later

Why Apple’s iconic Super Bowl ad still resonates 4 decades later

Once upon a time, believe it or not, no one particularly looked forward to Super Bowl ads.

That all changed when Washington faced Los Angeles on Jan. 22, 1984, in Tampa, Fla. Those who tuned in to the big game on CBS — and hadn’t fled to the kitchen for snacks — may have been intrigued by something completely different.

In between ads for Gillette Foamy Gel and Northwestern Mutual insurance, a dystopian scene appeared on their TV sets: A line of men wearing faded gray apparel marched…


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