Why Apple should buy Peloton for nearly $15 billion: analyst

Apple (APPL) shouldn’t let Peloton (PTON) end up in the hands of Nike or Amazon, contends Wedbush tech analyst Dan Ives.

While Apple is known to be cautious on doing big deals (last one was $3 billion for headphone maker Beats in 2014), a bid for Peloton makes sense.

“Acquiring Peloton would be a major strategic coup and catalyze the company’s aggressive health and fitness initiatives over the coming years. With ~2.8 million paid subscriptions today and a very strong/unique competitive moat,…


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