Why Apple is taking a bet on selling safety as a service

Why Apple is taking a bet on selling safety as a service

The march to subscription-everything continues, from streaming services to car features, and now even to your personal well-being, with Apple’s recent announcements setting the groundwork for a new type of subscription: Safety as a Service.

The tech company on Sept. 7 announced Emergency SOS via satellite, a new feature available on its latest iPhones that connects users to emergency services through a satellite antenna built into the hardware. Apple said the service would be offered free…


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