Why Apple is raising subscription prices now

Why Apple is raising subscription prices now

Apple (AAPL) is raising its prices, and one analyst says it shouldn’t come as a surprise.

“It’s not surprising,” Dan Morgan, senior portfolio manager at Synovus Trust, told Yahoo Finance Live (video above). “It’s a very competitive environment, and [Apple] is trying to offset some of the things that are happening with some of the competitors.”

Morgan cited the current inflationary environment along with upcoming ad-supported tiers from Netflix (NFLX) and Disney (DIS) as reasons for Apple’s…


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