Why Apple, Google and Microsoft are spending more time on TikTok

Why Apple, Google and Microsoft are spending more time on TikTok

A man holding a phone walks past a sign of Chinese company ByteDance’s app TikTok, known locally as Douyin, at the International Artificial Products Expo in Hangzhou, Zhejiang province, China October 18, 2019.

Reuters

The explosion of TikTok’s popularity has pushed the app into the biggest technology companies’ focus. While geopolitical issues remain heightened over data-privacy and security, technology firms can’t ignore the platform’s influence on audiences.

Google, Apple and Microsoft all…


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