After weeks of silence, Adidas (ADDYY) has officially cut ties with rapper Kanye “Ye” West following his antisemitic remarks— but is it too little, too late?
Adidas “has really broken trust with their customers,” Angeli Gianchandani, practitioner in residence at the University of New Haven, told Yahoo Finance Live (video above), stressing that the German brand will now have to repair its reputation.
“Being able to communicate immediately and getting in front of the crisis is important,” she…
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