Google Ads recently announced that advertisers can start automatically accepting recommendations for their ads accounts.
And no, they’re not asking for a blank check. They aren’t offering to automatically raise budgets, either.
Setting our skepticism aside, let’s take a look at the 17 optimizations included in this update and whether any of them are safe enough to accept automatically.
Spoiler alert: Some (but not all) of the recommendations are quite good and putting them on autopilot…
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