As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity management changes, it seems as though Google has thrown the entire advertising industry into a tailspin; one that has left most scrambling to understand what this means for their business. This could mean the end of 1:1 identity as we know it, or a new perspective on the identity conversation.
Google’s proposed plan includes the introduction of FLoC (federated learning of cohorts);…
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