What’s In A SERP? Google Search Results & Features You Need To Know

What’s In A SERP? Google Search Results & Features You Need To Know

Google Search is constantly evolving to serve more useful results to searchers.

One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year.

The results of rigorous testing allow Google to determine the best search features to deliver search results in a format that is most useful to your query.

This…


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