Google wants to change the way we’re tracked around the web, and given the widespread use of its Chrome browser, the shift could have significant security and privacy implications—but the idea has been less well-received by companies that aren’t Google.
The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name. It aims to give advertisers a way of targeting ads without exposing details on individual users, and it does this by…
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