What to know about the Apple privacy changes that crushed Facebook parent Meta

Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line.

During its Q4 earnings report released Wednesday, Meta CEO Mark Zuckerberg explained that Apple’s App Tracking Transparency feature, or ATT, will cut $10 billion out of Meta’s earnings in 2022.

Apps like Snap and Pinterest, however, appear to be fairing better in…


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