Google’s John Mueller answered a question about what to do about spammy links. The links and a subsequent “penalty” coincided with the date of one of Google’s 2021 spam updates.
Mueller provided guidance for this specific situation.
Spammy Links and Correlations
The person asking the question related that spam sites were linking to non-existent pages and triggering a 404 response.
Google Search Console may alert publishers to 404 error responses but that in itself is not a…
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