Google is trying to shake up how the advertising industry (and others) track people online. At the heart of the changes is a feature in Google Chrome called “Privacy Sandbox,” which Google started rolling out in early 2021.
Privacy Sandbox Is FLoC
Federated Learning of Cohorts, or FLoC for short, is a cornerstone of the “privacy-first future for web advertising” that Google laid out in a blog post in January of 2021.
Google is an advertising company first and foremost. By…
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