Google recently announced the release of new lead form extensions that had been in beta since the fall of 2019, as reported by DMS Insights. After users click on ads in search, video and Google Discover, the new (and improved) lead form extensions appear without requiring users to click through to landing pages or websites, as reported by Carolyn Lyden for Search Engine Land (SEL). After a Google lead form extension form is completed, users can opt to keep searching or click…
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