The so-called “Yellowstone effect” — a cultural phenomenon stemming from the popularity of the television drama “Yellowstone” — has trickled into fashion, making Western wear like cowboy hats and boots increasingly popular across the U.S.
According to one executive, that trend will last for at least the next few years.
Western wear is “going to briefly take over the world,” J Rogers Kniffen World Wide Enterprises CEO Jan Rogers Kniffen told Yahoo Finance Live (video above). “Why is it…
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