Higher prices aren’t stopping Starbucks’ fans. Despite record inflation, the coffee giant saw U.S. sales jump by 11% in the fourth quarter, driven primarily by a 10% increase in average ticket size and a 1% increase in comparable transactions.
CFO Rachel Ruggeri told Yahoo Finance the company is “encouraged” by customer loyalty and ongoing demand, noting that price hikes made this year were “really in response to inflationary pressures.” The company raised prices by about 5% over a 12-month…
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