Warby Parker shares rise 34% in direct listing

Warby Parker (WRBY) shares began trading at $54.05 each on Wednesday, giving the direct-to-consumer eyewear company a valuation of about $6 billion. The company went public via a direct listing with a reference price of $40 per share set by the New York Stock Exchange. The stock soared more than 30% from its reference price in the first minutes of trading. 

Warby Parker is seen as a disruptor within the eyewear industry. 

“What a lot of people don’t realize is how big the optical business…


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