Walmart teams with Yahoo to create new shoppable holiday experiences

Walmart and Yahoo are getting festive with a new AR game, shoppable influencer-studded video content and additional cross-site e-commerce integrations. Here are all of the details.

Walmart and Yahoo are gearing up for Christmas commerce. The web services company has teamed with the retail giant to bring consumers a handful of new shoppable experiences, digital activations and gift guides ahead of the holidays.

The joint ‘Holiday with Heart’ campaign involves a number of key initiatives…


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