Walmart launches private label insulin brand at steep discounts for diabetes patients

Walmart (WMT) is launching the first-ever and only private brand analog insulin, offering a steep discount on the prescription used to control high blood sugar in millions of diabetes patients.

The new brand, ReliOn NovoLog, includes analog insulin vials retailing for $72.88 and a FlexPen selling for $85.88, translating to savings of 58% and 75%, respectively, on the current cash price of branded insulin products when not using insurance. According to Walmart, that works out to be savings of…


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