Dive Brief:
- Walmart and Yahoo on Black Friday launched a “Holiday with Heart” effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality, according to a press release emailed to Retail Dive’s sister publication Marketing Dive.
- The “Play for Joy” game on Instagram lets mobile users interact with a claw machine and grab as many virtual Walmart gifts as possible before the clock runs out. They can also…
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