Some bright spark at US telco group Verizon has decided all its media products should be aligned with the iconic Yahoo brand.
Verizon isn’t so excited about the move that it has issued a formal press release about it, however, preferring instead to grant an exclusive interview to Axios. “Yahoo is the future of our consumer facing brand,” said Joanna Lambert, Head of Consumer at Verizon Media. “Over time, we will be moving non-Yahoo brands and centralizing them around Yahoo.”
Why…
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