Rebecca Minkoff just became the first major American designer to make her collection available via NFT.
In a new tech-forward collaboration with Yahoo Ryot Lab, unveiled Friday, the project offers digital versions of the designer’s fall/holiday looks, along with immersive online and augmented reality experiences.
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The partners took WWD through a tour of the experience, which is debuting alongside New York Fashion Week.
Optimized for mobile and also available via desktop, the…
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